What is Brainstorming

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The term Brainstorming was created by Alex Faickney Osborn, and published first time in his book “Your Creative Power” in 1948.
The classical brainstorming is a group or team exercise, where they have a problem statement try to come up with as many ideas as possible in a limited amount of time.
General rules in the Brainstorming session are that no idea can be criticized and people are encouraged to use ideas from others to generate new or combination of ideas.

Why and where do we use Brainstorming?

Brainstorming is used to solve all kinds of problems across industries, but could also be used at a personal level outside of work.
It is integrated as part of many Quality Tools and used for Continuous Improvement as well, e.g. 8D Problem Solving and FMEA just to name a few of them.

How to do Brainstorming

Brainstorming sessions typically take around 30 minutes to an hour and ideally have between 5 to 10 people attending.
The session can be split up in two essential parts that be done right after each other or split up in two meetings.

  • Generate Ideas
  • Review ideas and decide which ones can be used

It is important that everyone actively participate in the brainstorm session and fully understand the problem description being worked on.
Also the need to be a facilitator assigned who keep everyone on track, encourage everyone to participate, and prevent any criticism of the ideas being generated.
When the first part is finished, the ideas should be reviewed. Here ideas can be grouped or combined, followed by analysis where ideas are prioritised and put into a finished list of actions. These can then be used to generate an action plan.
Brainstorming is good for team building as well, as it is done as a team with a lot of interaction between members. It bring the people together in a creative and often fun exercise, and initiate some social aspects in the project.

If you are interested in knowing more about Brainstorming, then our 8D Problem Solving Training might be interesting for you, as it include a section on Brainstorming.

Otherwise you can continue to our quality training page for an overview of the training we provide.

Go to Quality Training

Brainstorming Session